Especially in times of challenge and change, much depends on how you connect with customers — or donors, if you're a nonprofit organization. The words and tone you use. The stories you tell. And the execution of it all.
The good news is that when your marketing content is intentional and consistent, everything else is easier ... the pitch, the close, the ask.
Are you putting your best foot forward at every touchpoint along your customer's journey — like your website, email blasts, blog and social media posts, direct mail, and sales collateral? If not, I can help.
For more than 25 years, it's been my pleasure to team with businesses and nonprofits directly — or via marketing agencies that serve them, such as Red Caffeine and Pursuant.