Career-wise, the path to where I am today begins with my early training as a journalist — research, interviewing, organizing my thoughts, writing under deadline, and being rigorously edited by masters of the craft.
I started out writing for weekly newspapers, but then took a different path. First I was at a national nonprofit, where I helped grow a legacy brand by writing to support advocacy, fundraising, and corporate communications. Later I led marketing communications at a start-up trade media company.
However, in time, I was writing less. I was outsourcing to freelancers ... and finding I envied them. So I became a independent writer myself.
More than 20 years later, I'm still helping businesses and nonprofits fill a critical need for outside talent and expertise as they look to engage, connect with, and inform the audiences that matter to them.
I work directly with clients, either solo or in tandem with allied independent professionals — graphic designers, developers, photographers and more. Very often, I collaborate with two terrific agency partners, Red Caffeine and Pursuant, proudly serving on several of their account teams.