Portfolio - Kim MacGregor - Freelance Writer

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This is just a sampling of my work. Click the image to download the piece in full.
To request something specific, please contact me.

Philanthropy/Cause Marketing

Client: Easterseals - Collaborated closely with a design team to create this case for support targeting mid-to-high-level donors — the first piece created after a significant rebrand.

Client: Illinois Digital Literacy Lab - Consulted on format and wrote this report after completion of a year-long effort to improve digital literacy among adult education learners. Conducted multiple expert interviewers.

Client: Easterseals - Wrote copy for this brochure describing advantages of a financial tool that also can fulfill philanthropic goals.

Client: National Dairy Council - A report summarizing the Council's nationwide project as a convener/thought leader around sustainability.

Client: Virginia Community Hospital Foundation (via agency partner Pursuant) - Email campaign around a matching gift challenge.

Client: Pepperdine University (via agency partner Pursuant) - Year-end outreach to business school alumni and friends.

Client: Easterseals - I've crafted dozens of these emotive, first-person donor appeal letters based on interviews with parents of children with disabilities.

Client: Easterseals - Wrote this issue and others for this quarterly direct mail newsletter program to inspire donors to establish planned/estate gifts.

Client: JDRF (via agency client Pursuant) - Wrote this direct mail newsletter to inspire donors to establish planned/estate gifts that include this national nonprofit.

Client: JDRF (via agency partner Pursuant) - eNewsletter to planned giving prospects.

Client: KCIC (via agency partner Red Caffeine) - Concepted and wrote this kit to attract sponsors for the CEO's quest to raise funds for pediatric mental health.

Client: KCIC (via agency partner Red Caffeine) - A series of seven daily email blasts tracking the client CEO as he ran seven marathons in seven days on all seven continents to raise awareness/funds for pediatric mental health.

Client: Center for Economic Progress - Wrote this direct mail appeal letter for a provider of free tax preparation and other financial services for underserved populations.

Client: Wellness House - Wrote this brochure about making a significant gift through an estate plan.

Client: Visitation School - Newspaper ad to attract new families from within the community. Developed the "Vis Is" campaign theme that was carried out across multiple vehicles.

B2B Marketing

Client: iLight Technologies - Interviewed the specifier and wrote this case study about use of the client's LED lighting product in a high-profile application.

Client: CharterSills (via agency client Red Caffeine) - Provided support to a firm partner in writing this article for LinkedIn, to position CharterSills as a leader in lighting design.

Client: RTM Engineering - Interviewed internal experts and wrote this thought leadership white paper about specifying lighting.

Client: Argo Consulting - I ghostwrote this bylined thought leadership article, which was published in a major trade publication.

Client: Village of Elk Grove, IL (via agency client Red Caffeine) - Concepted and wrote this collateral piece to market the municipality and its sprawling office park to potential business tenants.

Client: Bales Metal Surface Solutions (via agency client Red Caffeine) - Interviewed a happy client and wrote this case study for an industrial coatings company.

Client - Bales Metal Surface Solutions (via agency partner Red Caffeine) - Corporate snapshot reflecting new brand story and look developed for the family-owned manufacturer.

Clilent - Bi-Link via agency partner Red Caffeine - Bylined thought leadership article about U.S. manufacturing for a trade publication.

Client: Argo Consulting - Wrote this bylined thought leadership article, which was published in a major trade publication.

Client: KCIC (via agency partner Red Caffeine) - This was one piece of a technology product rollout. Collaborated with designers to create the "Beast" campaign theme and carry it out through a video, trade show booth and collateral.

Client: Nimlok Chicago -Case study about a "green" exhibit this exhibit builder conceived and created for a sustainability services client.

Client: The Carlson Group - A white paper to help this in-store marketing/merchandising company demonstrate innovation and thought leadership in its industry.

What Do You Need Written?

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