Portfolio - Kim MacGregor - Freelance Writer

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This is just a sampling of my work. Click the image to download the piece in full.
To request something specific, please contact me.

Manufacturing

Client: Argo Consulting - I ghostwrote this bylined thought leadership article, which was published in a major trade publication.

Client: Village of Elk Grove, IL (via agency client Red Caffeine) - Concepted and wrote this collateral piece to market the municipality and its sprawling office park to potential business tenants.

Client: Bales Metal Surface Solutions (via agency client Red Caffeine) - Interviewed a happy client and wrote this case study for an industrial coatings company.

Client - Bales Metal Surface Solutions (via agency partner Red Caffeine) - Corporate snapshot reflecting new brand story and look developed for the family-owned manufacturer.

Clilent - Bi-Link via agency partner Red Caffeine - Bylined thought leadership article about U.S. manufacturing for a trade publication.

Client: Argo Consulting - Wrote this bylined thought leadership article, which was published in a major trade publication.

Engineering/Architecture/Design

Client: iLight Technologies - Interviewed the specifier and wrote this case study about use of the client's LED lighting product in a high-profile application.

Client: CharterSills (via agency client Red Caffeine) - Provided support to a firm partner in writing this article for LinkedIn, to position CharterSills as a leader in lighting design.

Client: RTM Engineering - Interviewed internal experts and wrote this thought leadership white paper about specifying lighting.

Experiential Marketing

Client: KCIC (via agency partner Red Caffeine) - This was one piece of a technology product rollout. Collaborated with designers to create the "Beast" campaign theme and carry it out through a video, trade show booth and collateral.

Client: Nimlok Chicago -Case study about a "green" exhibit this exhibit builder conceived and created for a sustainability services client.

Client: The Carlson Group - A white paper to help this in-store marketing/merchandising company demonstrate innovation and thought leadership in its industry.

Nonprofit/Institutional/Cause Marketing

Client: Easterseals - Collaborated closely with a design team to create this case for support targeting mid-to-high-level donors — the first piece created after a significant rebrand.

Client: Illinois Digital Literacy Lab - Consulted on format and wrote this report after completion of a year-long effort to improve digital literacy among adult education learners. Conducted multiple expert interviewers.

Client: Easterseals - Wrote copy for this brochure describing advantages of a financial tool that also can fulfill philanthropic goals.

Client: Easterseals - I've crafted dozens of these emotive, first-person donor appeal letters based on interviews with parents of children with disabilities.

Client: Easterseals - Wrote this issue and others for this quarterly direct mail newsletter program to inspire donors to establish planned/estate gifts.

Client: JDRF (via agency client Pursuant) - Wrote this direct mail newsletter to inspire donors to establish planned/estate gifts that include this national nonprofit.

Client: JDRF (via agency partner Pursuant) - eNewsletter to planned giving prospects.

Client: KCIC (via agency client Red Caffeine) - Concepted and wrote this kit to attract sponsors for the CEO's quest to raise funds for pediatric mental health.

Client - KCIC (via agency partner Red Caffeine) - The final of seven daily email blasts that tracked the client CEO as he ran seven marathons in seven days on all seven continents to raise awareness and funds for pediatric mental health.

Client: Center for Economic Progress - Wrote this direct mail appeal letter for a provider of free tax preparation and other financial services for underserved populations.

Client: Wellness House - Wrote this brochure about making a significant gift through an estate plan.

Client: Visitation School - Newspaper ad to attract new families from within the community. Developed the "Vis Is" campaign theme that was carried out across multiple vehicles.

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